Beyond Points:
Loyalty that Lasts

Earlier this year, Nectar360 invited clients and industry leaders  to explore the ‘New Dawn of Loyalty’. A conversation that highlighted how loyalty has evolved into a leading growth channel, all while keeping the customer at the heart. 

Now, we’re taking the next step: uncovering how brands can build loyalty strategies rooted in who they are and who they serve and how to make this evolution work for you.

Join us as we dive deeper into the psychology of loyalty, this will be an inspiring afternoon where behavioural science meets brand strategy. Together we’ll explore how to harness this powerful but often overlooked resource to build loyalty strategies that go far beyond points. 

• A deeper understanding of your audience and the importance of knowing your brand identity 
• Practical strategies to build loyalty programmes with purpose 
• Fresh perspectives from keynote speakers including Nectar360’s Managing Director, Amir Rasekh and Dr Cristina de Balanzo, Board Director & Brand and Communications Director at Walnut Limited (part of Accenture Song)
• All set in a stunning central London location designed to spark ideas and meaningful conversations 

• Expert perspectives on loyalty psychology, brand purpose and customer alignment
• Networking opportunities with brands leading in loyalty
• Tangible takeaways to build a loyalty programme with intent and flexibility

• Build a loyalty strategy that reflects your brand, resonates with your audience and drives real commercial performance