Online media is a key consumption area for Nectar members. Based on their previous purchasing activity and demographic data, we target tactical audiences in relevant and brand-safe environments. Using our wealth of data points, we build strategies for brand building, acquisition and retention.
Our in-house team of digital experts alongside our planning and analyst teams create a bespoke targeting plan that works for your core objectives whilst optimising real sales data.
We work with you to create bespoke white lists and our creative team advise and produce content for both social media and programmatic activities.
Our digital activity can be integrated with in-store channels to help recall at the point of purchase, as well as clicking through directly to the product page on the website.
Customer engagement with Grocery online
Our customers are increasingly more mobile and App focused