Smarter media campaigns to engage your best shoppers
Make your campaigns smarter by making use of our data expertise and unrivalled customer data. Nectar360 helps you build data-led campaigns that reach the right people at the right time.
Focus your targeting exactly on the customer segments that matter
Our analytics teams use leading data science techniques and advanced analytics to maximise the use of our shopper and Nectar loyalty data. We help you engage the people who are most likely to respond to your communications.
Tailor-made campaigns that drive business objectives
Whether you’re a Nectar Partner or FMCG client looking to grow your brand, our analysts and experts work alongside you to find the most effective media channels to reach your best shoppers. We customise and align each campaign to your objectives to ensure that you maximise campaign effectiveness and meet your goals.
Measure success and shopper impact
Nectar360 provides a precise measure of campaign performance. We offer a range of measurement reports – from Snapshots to bespoke analyses – to help you understand your campaign’s impact on shoppers. Using our unmatched Nectar data set, we analyse your campaign at a shopper level for a more accurate view of your return on ad spend and campaign performance.