Grow your brands and category by combining Nectar data with the latest consumer and market trends to really understand shoppers.
A wealth of experience
The Nectar360 insight team offers a wealth of experience with backgrounds in FMCG, retail, advanced analytics, market research and consultancy. We work closely with Sainsburys, empowering us to be category experts and ensuring that all insights and recommendations we provide are aligned with plans and priorities, whilst being impactful and helping you achieve your ambitions. Combine this with your category knowledge and it’s a winning team.
Unrivalled shopper knowledge
Utilising Sainsbury’s transactional data and overlaying Nectar’s customer data alongside granular market research means we have an unprecedented level of knowledge about your shoppers. Beyond that, we enable you to go past the data and see the ‘who,’ ‘what,’ ‘why’ and ‘so what?’ behind customer behaviour and turn this into impactful opportunities and inform strategic planning.
Here are just some of the ways we can help you achieve your brand objectives:
- Aid range, space, price and promotion optimisation to ensure your brand and category delivers strong performance.
- Segment category customers to create a category-specific lens to understand shoppers like never before.
- Reach out to millions of customers to understand the ‘why’ behind customer behaviour, and close the loop between claimed and actual behaviour.