Speaking directly to our Nectar Research base of 5 million customers gives the best possible understanding of customer sentiment & purchase motivations.
Our ability to conduct Market Research and to speak directly to customers is unrivalled in the industry due to the scale of our panel and our ability to analyse subsequent transactional behaviour from specific customers.
Our research services range from tailor-made tools to bespoke surveys, from testing new product developments down to the addition of specific ‘hot-topic’ questions into our always-on customer questionnaires and everything in-between. We can create fully bespoke solutions to help you understand the latest customer attitudes & trends that meet your exact needs.
The Nectar research panel is also statistically representative of the overall UK population meaning that all findings can be applied to the overall UK market rather than simply Nectar customers.
We’re here to give you a clear view of the latest customer attitudes and trends. There’s a number of ways we do that, including:
- Bespoke surveys
- Customer panels
- New product testing