Unrivalled scale and reach
Our ability to conduct market research and speak directly to customers is unrivalled in the industry. That’s thanks to the scale of our panel and our ability to analyse subsequent transactional behaviour from specific customers.
Our research services range from tailor-made tools to bespoke surveys, from testing new product developments down to the addition of specific ‘hot-topic’ questions into our always-on customer questionnaires, and everything in-between. We create fully bespoke solutions to help you understand the latest customer attitudes and trends that meet your exact needs.
The Nectar research panel
The Nectar research panel is statistically representative of the overall UK population, so all findings can be applied to the UK market rather than simply just Nectar customers. We’re here to give you a clear view of the latest customer attitudes and trends.
There’s a number of ways we do that, including:
• bespoke surveys
• customer panels
• new product testing