22 billion rows of Sainsbury’s data. Granular shopper insights from 19 million customers. This is our recipe for impactful communications.

We have the full picture of what Sainsbury’s shoppers love now, and what they will come to love in the future. By looking at what they buy or not, we gather insights to develop integrated communication strategies.

You get to see precisely what customers engage with and what they want from products. We then use this knowledge to boost your future campaigns’ performance.

Using our granular data and our understanding of Sainsbury’s customer demographics we can determine how best to reach the right customers at all places they may be in their customer journey. Working with our Design Studio and Campaign & Media Management teams we can then create that physical, omni-channel journey. We also support focussed in store events – planning out collaborative brand participation in line with Sainsbury’s customer strategies.

Case Study

Disney Heroes 2019

We teamed up with Sainsbury’s and Disney for a brand new collectables campaign in 2019.
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Case Study

Beauty Awards 2019

Beauty Awards 2019

Increasing customer engagement with the Sainsbury’s and Argos beauty categories and their distinctive product ranges.
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Case Study

Organic September

Sainsbury’s

Fully integrated FMCG-led category campaign in Sainsbury’s.
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Case Study

Little Glass campaign

Tropicana

Driving campaign relevance, to targeted meaningful shoppers.
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