Retail Media:

12:00 noon

Doors Open

Get ready for an inspiring afternoon as we welcome you to Retail Media: The Catalyst for Brand Growth.

12:00 – 12:30

Welcome tea, coffee and snacks

Join us on the iconic Barbican conservatory terrace for welcome teas, coffees and snacks.

12:30 – 12:45

Keynote: Welcome & setting the scene

Speakers: Amir Rasekh, Managing Director, Nectar360

In this opening session Amir will outline where retail media is today and and why now is the moment to unlock its full potential. With the benefits of first party data and transition from conversion to full funnel application, Amir will share his observations of what we have seen to date and where the future lies.

12:45 – 13:15

Panel: Retail Media: One Size Does Not Fit All

Moderator:

Laura Payne, Group Client Director – Food Grocery, Nectar360

Panellists:

• Nikki Edgerton, Marketing Activation Manager Off Trade, Heineken
• Caroline Hildreth, Associate Director Home Environment Lead, Coca-Cola Europacific Partners
• Rob Edwards, Head of Media, Arla

This brand panel will showcase real-world retail media success stories from Heineken , Coca‑Cola Europacific Partners, and Arla with practical examples highlighting how differing approaches to Retail Media are driving outcomes.

13:15 – 14:15

Lunch & Networking

14:15 – 14:40

Keynote: Connected Growth: How Nestlé & OpenMind are shaping the future of Retail Media together

Speakers:

• Naomi Boonin, Retail Digital Media Lead Europe, OpenMind
• Pinelopi Stoforopoulou, Senior Media Lead, Nestlé

Connected Growth explores how Nestlé and OpenMind are partnering to shape the future of retail media. This forward‑looking session looks at how retail media is transforming the FMCG landscape, unlocking new opportunities for brand growth and accelerating innovation. Attendees will gain insight into how collaboration, connectivity and learnings are shaping future thinking and application.

14:40 – 15:10

Keynote: Retail media collaboration supercharging brand and category performance

Speakers:

• Christof Baer, Head of Performance Marketing, Kimberly-Clark
• Germaine Evans, Group Client Director – Non-Food Grocery, Nectar360
• Will Strange, Lead Consultant, Nectar360
• Adam Stock, Client Planning Director, Nectar360

This keynote explores how a strategic partnership can build retail media strategies to transform brand growth. Developed in collaboration with Kimberly-Clark, it talks about how we’re step-changing our ways of working together through deeper collaboration, stakeholder engagement and shopper-centric planning. Guided by a performance marketing cycle, data fuels smarter targeting across loyalty tiers, propensity models and category segments which results in an insight-led plan that powers stronger performance, continuous measurement and optimisation – a template that can be applied by brands from the early planning stages.

15:10 – 15:35

Panel: Unlocking the Power of Pollen

Speakers:

• Paul Floyer, Digital Commercial Director, Nectar360
• Alex Bailey, Digital Client Director, Nectar360
• Steve Ladan, Europe Commerce Lead, WPP Media
• Helen Thompson, Commerce Director, Wavemaker UK

A discussion on how our unified retail media platform – Pollen – helps solve common brand and agency challenges. Based on the first-hand experience of early-adopters, learn how the platform enables greater collaboration, flexibility and transparency between media agencies and brands – helping teams move faster, work smarter and unlock more value from retail media.

15:35 – 16:00

Closing Remarks / Q&A

Speakers:

• Olivia McCullagh, Retail Media Lead, IAB
• Tom Priestman, Director of Client Services FMCG, Nectar360

This session will share reflections on the day, and a forward‑looking industry perspective aligned to the IAB view of what’s next for retail media. We’ll then finish with audience questions via Slido.

16:00 – 17:00

Networking drinks & speciality cocktails