Sponsored Products
Search – In Grid
Search In Grid is one of the most popular Argos Sponsored Products placements. Clients select the most relevant search terms they want their products to appear against, with sponsored items surfacing within the top 4 search slots.
This placement is highly effective at driving conversions, with around 21% of add to baskets coming from search. It operates on a CPC model, with a minimum starting bid of £0.45, and allows clients to set preferred bids per search term.
Case study: The average ROAS for this placement is 544%*
Search – App
Search App placements appear within one of the top three product results when customers search on the Argos App, which accounts for around 20% of Argos online visits.*
This placement is ideal for promoting new products, highlighting offers, pushing bigger packs, surfacing seasonal lines, or improving visibility for lower-ranking products. It runs on a CPC model with a minimum starting bid of £0.45, and bids can be set individually per search term.
Case study: The average ROAS for this placement is 851%*
Browse – In Grid
Browse In Grid placements allow sponsored products to appear within a specific product category while customers are browsing. This placement is excellent for boosting visibility and surfacing new products during active browsing moments.
This placement is based on a CPC model, with minimum bids starting from £0.50.
Case study: The average ROAS for this placement is 1.95%*
Browse – App
Browse App placements surface sponsored products under relevant product categories on the Argos App. This placement mirrors Browse In Grid but benefits from reaching mobile‑first shoppers. With approximately 20% of Argos customer orders placed via the app, this placement offers a strong opportunity to capture mobile audiences. It operates on a CPC model, with minimum bids starting from £0.50.
Case study: The average CTR for this placement is 3.01%*
Homepage – Web
Homepage placement is a fantastic way to highlight products to customers. The benefit of this placement is that it is potentially seen by every user who accesses the Argos website. As many as 10 SKUs can be selected, which will appear within a carousel. The primary goal of this placement should be to increase brand and product visibility.
This placement is based on the CPC model (minimum bids starting from £0.50).
Homepage – App
Homepage App placements mirror the Homepage Web experience but uniquely reach customers browsing via the Argos App.
This placement is ideal for increasing brand awareness at scale and is based on a CPC model, with a minimum starting bid of £0.45.
Product Display Page Featured – Web
PDP Similar Items placements show your sponsored product on Product Details Pages, recommending items similar to what a customer is viewing. Ads display based on relevance to the viewed product’s category.
This is a great way to appear on competitor product pages and capture customers who are already in the buying mindset.
Product Display Page Featured – App
Product Display Page Featured placements on the App follow the same logic as the Web version, surfacing relevant sponsored products on Product Details Pages.
This placement helps brands remain visible during high-intent moments and is ideal for capturing customers comparing products.
Case study: The average ROAS for this placement is 354%*