An exclusive Cannes Lions session with Nectar360 and LIONS Advisory

This June at Cannes Lions, Nectar360 brings together senior marketing leaders to an invitation‑only session on Brand Beach, hosted in partnership with WARC part of LIONS Advisory.

At a moment when retail media is everywhere – but clarity is not – this session is designed to cut through the noise. No abstractions. No buzzwords. Just evidence, insight and honest conversation about what’s truly driving impact today, and what comes next.

From launch to learning, what the proof is telling us

Last year at Cannes, we launched Pollen. This year, we return to share what we’re learning.

Pollen is now delivering early proof of how intelligence, insight and omnichannel activation can move beyond optimisation towards orchestrated growth – underpinned by multi‑touch attribution and more connected measurement.

We’ll explore:

• Not just what worked, but why
• How impact shows up across media and moments
• And how to unlock compound effectiveness through the funnel

Because the future of retail media isn’t incremental tweaks. It’s connected, provable growth.

Retail media, entering its agentic era

Anchored in our theme Proof, Not Hype, we’ll explore how the convergence of real customer behaviour, AI‑powered intelligence and creative ambition is reshaping what effective retail media looks like.

This is retail media entering its agentic era:

• Where decisions are informed by live customer signals
• Where creativity adapts in real time
• And where media works harder across the full customer journey

Not in theory – but in practice.

What to expect from the session

Across the morning, we’ll lift the lid on the next era of retail media, where:

• Measurement keeps pace with ambition
• Brand and performance are no longer split
• And marketers can plan, activate and prove impact with far greater confidence

This is a focused, forward‑looking experience crafted to inform, inspire and ignite meaningful dialogue, bringing together CMOs, strategists and innovators who are building what comes next.

View agenda