Nectar360 Pollen
The Unified Retail Media Platform Driving Brand Growth
Retail Media, Made Simple
Retail media is no longer just a tactical tool, it’s a strategic growth engine. Nectar360 Pollen is the platform that brings it all together in one seamless experience. Built in-house and designed with clients, Pollen simplifies how brands and agencies plan, activate, and measure campaigns across every channel.
Why Pollen?
In a fast-evolving retail media landscape, Pollen offers clarity, control, and performance.
AI-Powered Audience Building
Use Nectar’s rich first-party data and GenAI tools to build precise, scalable audiences in minutes. Tailor targeting to your goals with conversational AI that makes segmentation simple and effective.
Omnichannel Campaign Execution
Plan, book, and activate campaigns across all media touchpoints. Pollen connects in-store, online, and offsite media into one unified experience, supporting personalised customer journeys.
Market-leading Multi-touch Attribution Measurement
Gain a complete connected view of your campaign’s performance across each media channel. With our multi-touch attribution (MTA) model you can track the impact of each touchpoint, visualise performance with intuitive dashboards and optimise campaigns as they run based on actionable insights.
Ease of Use
Built with direct client input, Pollen features a clean, modern interface that makes campaign planning and execution seamless. From planning to measurement, everything happens in one place.
What Clients Are Saying
Pollen brings together all Nectar360’s media capabilities in one place. It’s simple, fast, and built for smarter decision-making.
It’s redefining what’s possible in retail media. A unified platform that helps us understand shopper behaviour and drive real results.
Want to learn more about Pollen?
Reach out to your client team or simply complete the form below – we’d love to hear from you.