• Customers can now use Nectar points across a range of Ambassador’s authentic no-fly cruises from seven UK ports and its Caribbean fly-cruise programme 
  • Customers can collect up to 150,000 Nectar points – worth up to £750 – on cruise bookings 
  • To earn or redeem points, customers simply link their Nectar account when booking online or through Ambassador Cruise Line’s contact centre 

London, UK, Tuesday 8 September 2026 – Nectar is partnering with Ambassador Cruise Line, the first dedicated cruise-line partner to join the UK’s largest loyalty programme. The new partnership will give members more ways to get value from their points, offering the opportunity to collect and spend Nectar points on unforgettable cruise holidays.

Founded in 2021, Ambassador has rapidly established itself as the UK’s leading affordable quality cruise line for the adult market. The operator offers authentic year-round no-fly cruises on its small-to-mid-size fleet from regional UK ports on board Ambience and Ambition as well as a successful fly-cruise programme aboard Renaissance in the winter months.

Nectar members can earn up to 150,000 Nectar points, worth up to £750, on all available seasons on sale with Ambassador Cruise Line. Additionally, customers can spend their Nectar points on the cost of their next cruise, whether that means lowering the price of their holiday or even covering the entire fare and sailing for free1.

The partnership expands the range of travel and leisure rewards available through Nectar, giving members even more choice. Customers can collect and spend Nectar points by linking their Nectar account via www.ambassadorcruiseline.com or collecting points via Ambassador’s Guest Reservations team and the Future Cruise Desk on board Ambassador ships by entering their Nectar ID.

“We’re always looking for new ways to help members get more value from Nectar,” said Amir Rasekh, Managing Director, Nectar360. “Our partnership with Ambassador Cruise Line gives customers another way to turn everyday loyalty into memorable experiences. Whether they’re collecting points on a booking or using their points towards a future trip, we’re giving customers more choice and flexibility in how they get value from Nectar.”

Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, said: “We’re delighted to be part of the Nectar loyalty programme, offering members a brand-new way to turn the points they collect into unforgettable holidays.

“As the only cruise partner where customers can both collect and spend Nectar points, this is a genuinely unique proposition and one of the most significant brand partnerships Ambassador has undertaken since launching just five years ago.

“We want Nectar members to discover just how easy, accessible and rewarding cruising with Ambassador can be. Whether it’s a no-fly cruise from the UK or a fly-cruise to the Caribbean in the winter months, they’ll enjoy the same award-winning affordable quality, outstanding entertainment, exceptional service and, of course, the warmest welcome at sea.”

To celebrate the launch, Ambassador and Nectar are offering one lucky member the opportunity to win a no-fly or fly-cruise of their choice for two people of up to 14 nights in 2027. Further details, including how to enter, will be announced on 16 September 2026 and shared on nectar.com.

[1] This includes no-fly and fly-cruise Caribbean cruises, Saver and Ambassador Fare packages, full priced upgrades and applicable flight class (fly-cruise Caribbean only).

Ambassador Cruise Line