Browse in grid
The Browse in grid placement allows sponsored products to be featured under the product category being browsed.
This placement is excellent for boosting product visibility and is great for surfacing new products to customers who are browsing the site.
This placement is based on the CPC model (minimum bids starting from £0.50).
Browse App
The Browse App allows sponsored products to be surfaced under the relevant product category. This placement is similar to our Browse in grid placement but it has a unique advantage because it reaches customers browsing via the app.
This is an extraordinary opportunity because approximately 20% of Argos customer orders are via the app. So, this placement has incredible ability to capture mobile customers.
This placement is based on the CPC model (minimum bids starting from £0.50).
Homepage Web
The Homepage placement is a fantastic opportunity for visibility. The benefit of this placement is it is potentially seen by every user who accesses the Argos website. As many as 10 SKUs can be selected which will appear within a carousel.
The primary goal this placement should be to increase brand and product visibility.
This placement is based on the CPC model (minimum bids starting from £0.50).
Homepage App
The Homepage App placement is similar to our Homepage placement but it has a unique advantage because it reaches customers browsing via the app.
This placement is a great way to increase brand awareness as it is viewed by a mass audience.
This placement is based on the CPC model (minimum bids starting from £0.50).
PDP Web
The PDP Web placement allows sponsored products to surfaced on the product display pages. It is a great way to reach customers who are already interested in similar product categories.
The sponsored product will be featured in the second row of results.
This placement is based on the CPC model (minimum bids starting from £0.50).
PDP App
The PDP App placement allows your sponsored products to be featured at the bottom of the page on mobile devices.
This placement is great because it provides relevant recommendations to customers while shopping from a mobile device.
This placement is based on the CPC model (minimum bids starting from £0.50).
Search in grid
The Search in grid placement is one of the most competitive we have at Argos. In this placement, clients would need to select the most relevant terms they want to surface against, including any common misspellings.
This placement is great for getting into customers baskets, promotions and getting newly released products in front of customers’ eyeballs. Only 3 sponsored products/SKUs will surface on the second row of results. This placement is based on the CPC model (minimum bids starting from £0.45).
Case Study:
Over 41.2 million impressions on this placement in 30 days (July-August 2023) with more than 388k clicks and an average conversion rate of 5.82%.
Search App
This placement will appear as one of the top 3 product results of a customer’s search on the App.
This is a great placement for getting into customer baskets on the app and getting new products in front of customers’ eyeballs. Additionally, it is great for promoting bigger packs, seasonal lines, lower ranking products in your product portfolio and promotions.
This placement is based on the CPC model (minimum bids starting from £0.45).