Sponsored Products
Homepage – Web
Homepage placement is a fantastic way to highlight products to customers. With around 1.5 million weekly homepage impressions, this is a strong opportunity to boost product awareness and get your SKUs in front of more customers. This placement runs on a CPC model, with a minimum starting bid of £0.45.
New: Your Homepage Sponsored Product campaigns may now show on the Sainsbury’s App! Once you set up a Homepage Web campaign, your products can also automatically appear on the app for both iOS and Android users—maximising visibility for your brand.
Search – In Grid
Search In Grid is one of our most popular placements. Clients select the most relevant search terms they want their products to appear against, and sponsored items will surface within the top 2 search rows.
This placement is excellent for driving conversions—around 21% of add‑to‑baskets come from search. It is based on a CPC model with a minimum starting bid of £0.45, and clients can set preferred bids per search term.
Case study: The average ROAS for this placement is 330%*
Search – App
Search App placement appears within one of the top three product results when a customer searches on the Sainsbury’s App, which accounts for about 20% of online visits.* This is a great way to promote new products, highlight promotions, push bigger packs, surface seasonal lines, or improve visibility for lower-ranking products. The placement uses a CPC model with a minimum starting bid of £0.45, and individual bids can be set per search term.
Case study: The average ROAS for this placement is 475%*
Search – Below Grid
Search Below Grid placement surfaces sponsored products at the bottom of the search results page. Ads are shown based on a match between your SKU’s category and the SKUs organically returned in the customer’s search.
This placement is ideal for showcasing new products, items on promotion, seasonal lines, or low-ranking products. It runs on a CPC model with minimum bids from £0.45.
Case study: The average ROAS for this placement is 20%*
Browse – In Grid
Browse – in Grid placement allows sponsored products to appear within a specific product category that a customer is browsing. This placement is excellent for boosting visibility and surfacing new products while customers are actively exploring the site. It runs on a CPC model with minimum bids from £0.45.
Case study: The average ROAS for this placement is 255%*
Zone – In Grid
Zone placement features sponsored products in a carousel on Zone pages. Products are matched based on category and only surface within their relevant Zone.
This placement is designed to give products greater visibility and capture customers who are already browsing within that category. It is based on a CPC model with minimum bids from £0.45.
Case study: The average conversion for this placement is 35.77%*
Checkout Before You Go – Web
Checkout Before You Go is one of our highest-performing placements. Your product will appear as the last thing customers see before completing their checkout—an excellent moment to showcase new items or products on offer and drive final‑stage conversions.
This placement runs on a CPC model with minimum bids from £0.45.
Case study: The average conversion for this placement is 56.63%*
Checkout Before You Go – App
Checkout Before You Go App placement is great for surfacing everyday essentials as well as driving last‑minute conversions. To diversify your reach, pairing Checkout Before You Go with Web and App could capture online customers across all channels. This placement uses a CPC model with minimum bids from £0.45.
Offers
Offers placements showcase sponsored products within the Featured Offers Homepage carousel and other relevant offers pages. This is ideal for providing better value to customers and appealing to your more offer‑savvy audience. It is also one of the most impactful areas for driving add‑to‑basket behaviour. This placement runs on a CPC model with minimum bids from £0.45.
Case study: The average conversion for this placement is 34.66%*
Cross Sell
Cross‑sell placement allows your sponsored products to appear alongside selected items on Favourites and Product Description Pages.
This placement is perfect for introducing complementary or newly developed products, driving sales, and increasing customer awareness. It operates on a CPC model with minimum bids from £0.45.
Case study: The average conversion for this placement is 48.11%*
PDP Similar Items
PDP Similar Items placement shows your sponsored product on Product Details Pages, recommending items similar to what a customer is viewing. Ads display based on relevance to the viewed product’s category.
This is a great way to appear on competitor product pages and capture customers who are already in the buying mindset.
*Performance metrics (Conversion, ROAS, etc.) are based on December 2025 and may vary by category and campaign.
Banners
Homepage
Homepage placement is a fantastic way to highlight products to customers. With around 1.5 million weekly homepage impressions, this is a strong opportunity to boost product awareness and get your SKUs in front of more customers. This placement is based on the CPI model (minimum bids starting from £0.05).
Search – In Grid
Search in grid banner appears at the top of search results when customers search for the terms you are bidding on. This powerful placement allows you to target banners on key search terms, product types, or complementary terms to inspire customers. It’s ideal for showcasing new products, offers, seasonal lines, or driving brand awareness. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 84.8% of completed transactions came from search-related pages. *
Search – Below Grid
Search below grid banner appears at the bottom of search results. This is great for getting your brand in front of shoppers using the search function onsite. These banners are effective for seasonal ranges and brand awareness. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 41% of visits came from search-related pages.*
Browse – In Grid
Browse in grid banner appears within a customer’s category browsing journey. These are excellent for reaching customers already shopping on a specific shelf. They are great for promotions, new product launches, and surfacing complementary products. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 14.4% of visits came from browse-related pages.
Zone – Above Grid
Zone Above Grid banner appears in the Zone your product naturally falls under. This creative placement showcases your range as customers navigate category zones. It’s ideal for promotions, seasonal messaging, and brand awareness. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 7.1% of completed transactions came from browse-related pages. *
Favourites – In Grid
Favourites banner appears in the customer’s Favourites section. This placement is highly effective for landing in customer baskets, with around 37% of add‑to‑carts coming from Favourites shoppers. * Ideal for new products, seasonal lines, and brand awareness. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 37.1% of add-to-baskets came from customers who reached a Favourite page. *
Offers – Above Grid
Offers homepage Above Grid banner surfaces sponsored products at the top of the offers homepage. This is an excellent placement for promotions, seasonal messages, and engaging value‑driven customers. SKUs must be on offer to appear. This placement is based on the CPI model (minimum bids starting from £0.05).
Case study: 5.6% of completed transactions came from Offer pages. *
Enhanced Media
Branded Shops
Branded Shops offer a long‑term, high‑impact space on Sainsburys.co.uk to host your branded SKUs. Use this to enhance navigation, showcase brand assets, and highlight USPs—creating a true shop‑in‑shop experience.
Case study: A recent Impulse Branded Shop shelf drove over £100,000 in incremental sales over a three‑month period.
Price: From £15,000 per 6 months*. Contact your Nectar360 representative for an exact quote based on your desired execution.
*Dependent on level of execution.
SmartShop Banners
SmartShop is a newly launched placement allowing advertisers to run branded banner ads on SmartShop handheld devices in participating stores. These handsets are highly visible at store entrances, making them a great opportunity to drive awareness for promotions and new product launches.