Agenda

10:00-10:20

Arrival and beach side breakfast & networking

Start your morning at LIONS Advisory’s Brand Beach, set directly on the Croisette with uninterrupted sea views across the Cannes coastline.

Join us from 10:00 for a relaxed beachside breakfast, with fresh pastries, seasonal fruit and coffee served just steps from the Mediterranean Sea. This is your moment to connect with fellow marketing leaders, ease into the morning, and take in one of Cannes’ most sought-after settings before the session begins.

A curated, informal start designed to bring together the people shaping what comes next.

10:20-10:40:

Welcome: The State of Retail Media Effectiveness: Three Shifts Every Brand Must Navigate

Amir Rasekh, Managing Director, Nectar360 with WARC, LIONS Advisory

A warm, energetic opener that gets straight to the point: the media landscape has changed fast and we’ve been shaping it.

The media landscape has changed fast, and retail media has been at the heart of that transformation. In this energetic scene-setter, Amir Rasekh and WARC cut through the noise with early proof of what is really driving effectiveness today, and where the opportunity lies next.

From the launch and rapid scaling of Pollen to evolving customer mindsets and increasingly complex omnichannel behaviour, this session frames the shifts already underway, and those brands cannot afford to ignore.

What to expect:

• Early proof from Pollen’s launch and scaling, and what it is already revealing
• How customer mindsets and omnichannel behaviour are shifting in practice
• The key effectiveness drivers many marketers are still missing
• Emerging shifts shaping what comes next for retail media

10:40-11:00:

The Changing Customer & the Rise of AI

Mark Given, Chief Technology, Marketing and Data Officer, Sainsbury’s Group

Join Mark Given to explore how customer behaviour is changing and what that means for brands today.

Journeys are more fragmented, faster and harder to predict. Customers move across channels and moments with less pause, raising the bar for how attention is earned.

In this session, Mark shares a perspective from bringing data, technology and marketing together. Growth comes from connecting these worlds, understanding real customer behaviour, and acting on it in the moment.

Hear Mark’s perspective on:

• Why customer journeys are not new, but are accelerating
• What it takes to earn attention through relevant creativity
• Why capability is critical to connect signals and make better decisions
• How retail media enables influence across the full journey
• What AI means in practice, and why trust, relevance and proof matter more as decisions speed up

This session focuses on how brands can stay grounded in what matters, while being ready for what comes next.

11:00-11:15:

AI That Moves the Market: The Future of Retail Media Intelligence

Alice Anson, Director of Digital Media, Nectar360

AI is reshaping the media industry at pace, moving it beyond optimisation towards something far more powerful. In this sharp, forward-looking session, Alice Anson explores how intelligence grounded in real customer behaviour is beginning to change how media is planned, activated and experienced.

From predictive signals to more adaptive, human experiences, this is a look at how AI is starting to influence not just outcomes, but decisions. The session brings to life what is changing now and what brands should be preparing for next.

What to expect:

• How AI is shifting retail media from optimising plans to shaping them
• Why retail data gives AI a distinct advantage in understanding behaviour, intent and context
• How AI, creativity and retail data are coming together to unlock more adaptive, human experiences
• Early signals of progress from Pollen’s intelligence layer, and what they point to next
• Clear, practical ways brands can start applying these shifts today

11:15-11:35:

From Signals to Impact: How Leading Brands Are Navigating the Next Era of Retail Media

Charlotte Murphy, Head of Retail Media, Unilever
Gemma Nicholas, Associate Director – Retail Sales, Coca-Cola Europacific Partners
Moderator: Tom Priestman, Director of Client Services, Nectar360

As retail media enters its next phase, the most valuable perspective comes from brands putting it into practice. This session brings together leading voices from Unilever and Coca-Cola Europacific Partners to explore how thinking is evolving on the ground, and what is changing in real time.

From early experimentation to more connected, omnichannel approaches, the discussion focuses on how brands are moving beyond theory to unlock greater impact. Grounded in live signals, it offers a forward-looking view of how retail media is shaping the next wave of growth.

What to expect:

• How leading brands see retail media evolving in practice, not theory
• What brands are learning early as AI, omnichannel activation and measurement come together
• Where experimentation is showing up, from new experiences to braver creative approaches
• Why early signals matter more than waiting for final scorecards
• How thinking is shifting from siloed optimisation to full journey influence
• What these early moves unlock for the next phase of brand growth