Using social media video ads to reach the right audience in high quality online environments to drive both brand awareness and sales
Coffee consumer at home

The challenge

A leading coffee brand relaunched their entire range with new packaging. They came to us requiring two things; to help drive awareness of their brand and importantly increase the engagement of and penetration of affluent customers.

Our solution

Data icon

Strategy used:

  • Targeted Nectar customers who fell within the brand segment, competitor or other premium coffee segments
  • Addition of premium customers from a previously-run campaign
  • 9 week campaign featuring 2 video creatives
Lightbulb icon

Data & Insights used:

  • Conversion report run to assess impression data and tie targeted households to in store purchases
Network icon

Channels used:

  • Facebook newsfeed
  • Instagram feed
£ icon

Nectar360 services used:

  • Custom audiences
  • Previous campaign audience
  • Nectar360 delivery of social media campaign
  • Conversion measurement report

Results

4.1m

impressions delivered

406k

households reached

£20k

spent on brand’s products by premium audiences

65%

converted customers new or lapsed