Summer Beauty Prep
Client Objective: To grow awareness of the Lumea range with relevant customers interested in summer beauty prep. ACS produced a 360 media plan across social and on-site customer touch points to drive awareness of the range and enforce confidence to convert.
One of the key pieces of media was a Multi Tester Review Video, live across YouTube and Argos.co.uk. Following the success of this cross-platform media, Philips went onto book another shorter version to use on additional Product Display Pages onsite. This media is also in consideration for the next yearly plan.