Sainsburys SmartShop allows our customers to scan and bag products as they go via an app on their phone or an instore handset. This enables them to better manage their grocery shop and save time at the till.
The strategy and targeting for this campaign was built by Nectar360 in collaboration with Sainsbury’s customer analytics
Using our data insights platform we were able to create customer profiles of existing Smartshop users. This allowed us to create segmentation for similar customers who had not yet trialled Smartshop. Along with this, we created segmentation for light SmartShop usage triallists.
This enabled us to reach:
- 212k potential Smartshop acquisition households.
- 64k light usage households
of total customers targeted used Smartshop following exposure to this campaign
of the acquisition audience converted
Measurement against a control audience demonstrated a very strong SmartShop spend uplift, directly attributable to this campaign.
Enabling our Sainsbury’s customers to spend via SmartShop in this way supported them to manage their grocery spend, whilst saving time.
In addition, we built learnings around who converted due to this campaign and their shopping habits; invaluable for informing future targeting strategies.