Showcasing plant-based
How Nectar360 helped engage customers with the plant-based and vegetarian range at Sainsbury’s
We know many customers will look to reduce or remove meat from their everyday diets in January. We wanted to make it easy for customers to navigate the plant-based and vegetarian categories, to explore the new flavours that a plant-based on vegetarian diet can bring.
These ranges have lots of fast innovation, so we knew this was a chance to shout about the huge selection of new cuisines available.
How we did it
We wanted to help educate and inspire customers about this wide range of products and innovative ideas happening within the meat-free category.
At Nectar360, we created a range of media packages with different costs for our clients, enabling a wide range of brands to take part and engage with customers using shared creative to feature their products. This worked really well, enabling us to get nearly 20 suppliers involved in the campaign.
An omni-channel approach
Our in-house creative agency Zest were fundamental in delivering a design that was consistent across all channels, to help tie all of the media elements together. It helped increase recall when a customer arrived to the store, as well as helping customers to navigate and spot the participating products, no matter which category they were sat within.
To tie it all together
Our in-house creative agency Zest were fundamental in delivering a design that was consistent across all channels, to help tie all of the media elements together. It helped increase recall when a customer gets to the store, as well as helping customers to navigate and spot the participating products, no matter which category they were sat within.
*Source – the Vegetarian society.
