A dental brand was looking to launch a new whitening range within their product portfolio.

Solution

Dental icon
  • To avoid cannibalising the brand’s existing whitening customers, shoppers of these products were excluded.
  • We targeted competitor tooth whitening product shoppers along with brand & competitor dental shoppers to complement their dental routine.
  • We also targeted out of aisle customers using the Nectar basket model algorithm (lookalike targeting) to grow the category amongst relevant customers.
Dental Background

Campaign Results

Awareness

2.7M

Impressions

367k

Reach

Consideration

118k

engagements

Conversion

The highest ​performing ​audience for conversions was ​the out of aisle ​basket model.

7.5%

conversion rate

24%

of customers who engaged with the creative converted

x3.3

ROI

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