Packaged and Speciality – Social Media

Nectar360 were tasked with running a high impact social campaign

One of the biggest sandwich spread brands is launching a huge NPD.

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Steal share from relevant competitors from the category, increasing brand penetration.

Campaign Results

Overview

18%

Conversion Rate

74,500

Conversion to brand

£469k

Worth of sales

23.5

ROAS

Sales

£469000

total sales

£329000

in store

£140000

online

Customers

78600

converted customers

59,700

instore

22,200

online

21%

Customers acquired

22%

Re-engaged lapsed customers

57%

Retained customers

£6.30

Average spend per customer

Want to find out more?

For more details reach out to our team of experts

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