One of the biggest global laundry care brands is running a huge ATL campaign.​

Background

Washing machine
  • Offer buying customers – to retain spend
  • Brand buying customers – to grow cross shop
  • Competitor buying customers – to steal share
  • Basket modelled audience – to convert incremental customers
Laundry

Objectives

  • Deliver a best in class conversion based campaign to maximise potential sales impact.
  • Steal share from relevant competitors from the category, increasing brand penetration.
  • Deliver a full funnel digital campaign, pushing ATL messaging.
Laundry

Campaign Results

Overview

0

Conversion Rate

0

Conversion to brand

0

Worth of sales

0

ROAS

Sales

0

total sales

0

in store

0

online

Customers

0

converted customers

0

instore

0

online

0

Customers acquired

0

Re-engaged lapsed customers

0

Retained customers

0

Average spend per customer

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