Condiments Brand – Social Media

Nectar360 were tasked with running a high impact social campaign

One of the biggest condiment brands were launching a new flavour variant.

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Steal share from relevant competitors from the category, increasing brand penetration.

Campaign Results

Overview

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Conversion Rate

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Conversion to brand

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Worth of sales

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ROAS

Sales

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total sales

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in store

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online

Customers

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converted customers

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instore

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online

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Customers acquired

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Re-engaged lapsed customers

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Retained customers

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Average spend per customer

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