A dental brand was looking to launch a new whitening range within their product portfolio.

Solution

  • To avoid cannibalising the brand’s existing whitening customers, shoppers of these products were excluded.
  • We targeted competitor tooth whitening product shoppers along with brand & competitor dental shoppers to complement their dental routine.
  • We also targeted out of aisle customers using the Nectar basket model algorithm (lookalike targeting) to grow the category amongst relevant customers.

Campaign Results

Awareness

0

Impressions

0

Reach

Consideration

0

engagements

Conversion

The highest ​performing ​audience for conversions was ​the out of aisle ​basket model.

0

conversion rate

0

of customers who engaged with the creative converted

0

ROI

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