Condiments Brand – Social Media

Nectar360 were tasked with running a high impact social campaign

One of the biggest condiment brands were launching a new flavour variant.

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Steal share from relevant competitors from the category, increasing brand penetration.

Campaign Results

Overview

9.3%

Conversion Rate

49,400

Conversion to brand

£143k

Worth of sales

2.86

ROAS

Sales

£143000

total sales

£105000

in store

£38000

online

Customers

49,400

converted customers

36,800

instore

12,600

online

10%

Customers acquired

19%

Re-engaged lapsed customers

71%

Retained customers

£2.89

Average spend per customer

Want to find out more?

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