Laundry Care Social Campaign

Nectar360 were tasked with running a high impact social campaign

One of the biggest global laundry care brands is running a huge ATL campaign.

Background

Offer buying customers – to retain spend
Brand buying customers – to grow cross shop
Competitor buying customers – to steal share
Basket modelled audience – to convert incremental customers

Objectives

Deliver a best in class conversion based campaign to maximise potential sales impact.
Steal share from relevant competitors from the category, increasing brand penetration.
Deliver a full funnel digital campaign, pushing ATL messaging.

Campaign Results

Overview

11.4%

Conversion Rate

81,900

Conversion to brand

£246k

Worth of sales

4.1

ROAS

Sales

£246000

total sales

£176000

in store

£70000

online

Customers

78600

converted customers

59,700

instore

22,200

online

24%

Customers acquired

14%

Re-engaged lapsed customers

62%

Retained customers

£3.00

Average spend per customer

Want to find out more?

For more details reach out to our team of experts

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